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How Disruptive Startups Embrace Category Design to Dominate Markets w/ Dave Peterson episode artwork

EPISODE · Apr 9, 2019 · 35 MIN

How Disruptive Startups Embrace Category Design to Dominate Markets w/ Dave Peterson

from Predicting The Turn w/ Dave Knox · host Dave Knox

Love him or hate him, it’s hard to argue with the fact that Elon Musk has captured our attention. Every time he launches a rocket into space or sends a car into orbit, we’re rooting for him. We want him to succeed? But why? Why are we rooting for these seemingly crazy ideas? Because he’s offered a point of view that we can get behind. One that says, “Even if this project fails, eventually, it’s going to succeed and we’re going to get to Mars. So does your company offer a clear point of view? One that speaks to the heart?

What this episode covers

Love him or hate him, it’s hard to argue with the fact that Elon Musk has captured our attention. Every time he launches a rocket into space or sends a car into orbit, we’re rooting for him. We want him to succeed? But why? Why are we rooting for these seemingly crazy ideas? Because he’s offered a point of view that we can get behind. One that says, “Even if this project fails, eventually, it’s going to succeed and we’re going to get to Mars. So does your company offer a clear point of view? One that speaks to the heart?

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How Disruptive Startups Embrace Category Design to Dominate Markets w/ Dave Peterson

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Frequently Asked Questions

How long is this episode of Predicting The Turn w/ Dave Knox?

This episode is 35 minutes long.

When was this Predicting The Turn w/ Dave Knox episode published?

This episode was published on April 9, 2019.

What is this episode about?

Love him or hate him, it’s hard to argue with the fact that Elon Musk has captured our attention. Every time he launches a rocket into space or sends a car into orbit, we’re rooting for him. We want him to succeed? But why? Why are we rooting for...

Can I download this Predicting The Turn w/ Dave Knox episode?

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