How Distributors Can Support Manufacturers' Digital Growth

from The Kula Ring · host Kula Partners

As manufacturers adapt to a digital-first product experience, how can industrial distribution channels evolve to add value to the chain? In this episode of The Kula Ring, Sean Donovan, Digital Channel Manager for the Americas at MSA – The Safety Company, says most manufacturers are interested in investing in distribution channels that want to grow their brand versus commoditize their products. He shares examples of how distribution channels can help manufacturing brands come to life and provide value beyond the spec sheet.

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This episode is 35 minutes long.

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This episode was published on March 16, 2021.

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