How Distributors Use Dynamic Pricing to Adjust in Real Time

Episode 43 of Wholesale & Distribution with Fexingo. Lucas and Luna explore how distributors are adopting dynamic pricing—adjusting prices in real time based on demand, inventory, and competitor moves. They break down a specific case: a Midwest electrical distributor that used dynamic pricing to boost gross margin by 6 percentage points over six months without losing volume. They discuss the software behind it, the data inputs (real-time sell-through, regional demand shifts, competitor price crawlers), and the organizational resistance many wholesalers face—sales teams accustomed to static price lists. Lucas explains why dynamic pricing works particularly well for distributors with thousands of SKUs and thin margins, and why the shift from cost-plus to market-based pricing is accelerating in 2026. #DynamicPricing #WholesaleDistribution #B2B #PricingStrategy #GrossMargin #RealTimeData #InventoryManagement #Distributor #PricingSoftware #MidwestDistributor #CostPlus #MarketBasedPricing #RevenueManagement #ChannelPartners #Business #FexingoBusiness #BusinessPodcast #Wholesale Keep every episode free: buymeacoffee.com/fexingo