How DMOs Maximize Your Marketing Budget

Marketing is an essential expense for every tourism business. If you’ve never heard of a destination marketing organization (DMO) or if you’ve been wondering if your local DMO’s membership fee is worth it, then this episode is for you. Dan Bevilacqua, the Executive Director of Superior Country, explains how Northern Ontario’s DMOs can help you maximize your marketing dollars and bring the right visitors through your doors.01:35 Understanding Destination Marketing Organizations (DMOs)03:30 Northern Ontario’s Target Markets06:13 Market Research Available to Tourism Businesses08:15 Membership Costs and Benefits13:57 Special Programs and Initiatives21:11 Final Thoughts and AdviceDestination Management Organizations in Northern Ontario (West to East)Sunset Country visitsunsetcountry.comCity of Kenora visitkenora.caSioux Narrows - Nestor Falls www.snnf.caSuperior Country superiorcountry.caTourism Thunder Bay visitthunderbay.comAlgoma Kinniwabi Travel Association algomacountry.comCity of Sault Ste. Marie saulttourism.comNortheastern Ontario Tourism northeasternontario.comCity of Timmins tourismtimmins.comCity of Greater Sudbury discoversudbury.caCity of Temiskaming Shores temiskamingshores.ca/en/visiting/Events-And-Attractions.aspxAbout the Destination: Northern Ontario podcastThis is a series for tourism business operators in rugged and beautiful Northern Ontario. Whether you're just starting out, or you've got years under your belt, this podcast will make sure you're well equipped for the journey. If you’re not an operator yet, but plan to buy a tourism business in the north, then check out Season 1 for case studies and expert guidance.Learn more about tourism investment opportunities in Northern Ontario at invest.destination northernontario.ca. Follow DNO on Twitter, Facebook, Instagram, or LinkedIn.The podcast is hosted by Michelle Samson and produced by Storied Places Media.