How DMV Questions Shape Organ Donor Registration Decision...

What this episode covers

Judd Kessler, Wharton Professor of Business Economics and Public Policy, discusses his research examining how the framing of organ donor registration questions—such as opt-in versus yes/no formats—impacts real-world donor sign-ups, revealing surprising insights about what truly drives people to say “yes” to saving lives. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 12 minutes long.

When was this This Week in Business episode published?

This episode was published on October 17, 2025.

What is this episode about?

Judd Kessler, Wharton Professor of Business Economics and Public Policy, discusses his research examining how the framing of organ donor registration questions—such as opt-in versus yes/no formats—impacts real-world donor sign-ups, revealing...

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