How Do Agents Think About Marketing? With We Are Unchained Founder, Simon Leadbetter

What this episode covers

Simon Leadbetter is a marketing Strategist who teaches estate agents in the UK how do a better job with their marketing. He's also the person behind the influential 'The Voice of The Agent' reports, which show a clear picture of how UK agents think about their marketing... and about portals.Ed spoke to Simon about...- The report's latest findings (29% of agents spend their marketing spend exclusively on portals!)- How estate agents perceive and utilise marketing channels- The future of AI in real estate marketing and the impact on portalsYou can find Simon's reports here: https://weareunchained.co.uk/tvota/Chapters00:00 Introduction to the Voice of the Agent Reports03:08 Understanding Agent Marketing Strategies06:00 The Role of Portals in Agent Marketing08:51 Effective Marketing Channels for Agents11:57 Challenges in Propensity Modeling14:59 The Marketing Savviness of Agencies18:00 The Future of Portals in Real Estate23:32 Debunking the Myth of AI Taking Over Portals25:25 The Filter Bubble in Real Estate27:47 The Role of Portals in Real Estate Marketing29:40 The Relationship Between Portals and Agents31:51 The Importance of Impartial Research34:06 Agent Sentiment Towards Rightmove41:04 The Debate on Vendor Paid Advertising

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