How Do Brands Show Up in AI Search Results?

Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeHow does AI search actually work—and how do brands show up? AI engines surface brand mentions based on relevance, context, structure, and reuse potential, not traditional rankings or blue-link SEO alone.In this episode of Found in AI, Cassie sits down with Charlie Graham, founder and CEO of RivalSee, to unpack how AI visibility optimization (AIVO) is reshaping how brands appear inside ChatGPT, Perplexity, and Google’s AI Mode.The conversation breaks down how AI systems source and evaluate content, why mentions often matter more than links, and how long-tail, bottom-of-funnel content increasingly outperforms top-of-funnel assets in AI-driven search experiences.Rather than requiring a full SEO overhaul, the episode outlines practical ways teams can experiment with AI visibility—using structure, schema, and intent alignment to influence what gets surfaced in AI-generated answers.In this episode, you’ll learn:How AI engines source, evaluate, and surface brand mentionsWhy long-tail, bottom-of-funnel content performs better in AI searchHow structured data, static content, and schema impact AI visibilityThe difference between being linked and being mentioned — and why it mattersPractical ways small teams can test AI visibility optimizationWhat AIVO signals reveal about how AI search is evolvingIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com