How do businesses get their message out there?

If you've a small business and want to get your message and your brand out there, sometimes that can cost a fair bit of money.  But how about your logo being displayed on the pitchside digital hoardings during one of the big Autumn rugby internationals?  That’s the prize on offer for one lucky SME - courtesy of Vodafone.  But outside promotional events like this, how do businesses get their message out there? Joining Joe this morning to discuss further was Jo Gilfoy is head of Vodafone Business Ireland.