How Do Businesses Justify Gen AI Spending in 2024?

In 2024, businesses will quickly shift from testing to implementing generative AI in customer-facing apps. Due to high costs, GenAI providers must offer clear pricing, says Mike Leone, a TechTarget Enterprise Strategy Group analyst. Related stories: https://www.techtarget.com/searchenterpriseai/news/366563445/Small-language-models-an-emerging-GenAI-force https://www.techtarget.com/searchenterpriseai/feature/Five-generative-AI-trends-to-look-for-in-2024 https://www.techtarget.com/searchenterpriseai/news/366561920/AWS-customers-grapple-with-generative-AI-shortfalls