How Do I Embrace Black Friday Without Damaging My Brand?

On episode #153 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith discuss some ideas to actually standout on Black Friday, Cyber Monday, and Small Business Saturday. The old, tired playbook of cutting prices, buying expensive media, and competing with everyone else for share of wallet is hackneyed and overdone. Plus, when everyone is shouting about discounts, it can be nearly impossible for smaller brands to standout. So how do marketing and sales leaders get "in" on Black Friday without damaging their brands? Listen to The Rethink Marketing Podcast on all major podcast platforms. Visit rethinkmarketingpodcast.com to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices