How do I find an agency partner who is also a strategic consultant?

In this episode of Sidetrekked, Emilee and Shayne welcome Trekk Senior Account Manager Madison Brudi to discuss the importance of a marketing partner that thinks in a strategic way. They discuss what ‘strategic’ really means in today’s marketing landscape (2:56), some tell-tale signs that your marketing agency is working in a strategic fashion (7:00), and the benefits of working with an agency that prioritizes a purposeful, strategic approach (20:00). In Problem Solved, they look at how solving a small marketing issue led to a long-term strategic partnership that still continues today (31:00). Finally, in Mics at the Bar, Emilee remembers Trekk’s 20th anniversary celebration and the creation of a unique piece of office furniture that marked this milestone (37:00).