How Do I Generate Leads in a Saturated Market?

Today’s question comes from Amir. How can he create leads in a market where there is a lot of competition and lots of free content? Do you have a question about online content? Record it at http://www.askpat.com/. Today's sponsor is DesignCrowd: A website that helps businesses crowdsource designs from over 500,000 designers worldwide. AskPat listeners can receive a free download and $100 off their next design by visiting https://designcrowd.com/askpat and entering the promo code "AskPat". See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.