How do I get people to forget quick wins and focus on the stuff that matters?

Another Q&A episode of the pod this week. I was asked how to get people away from incremental/quick wins thinking and focus on big bold changes to hit Net Zero. Here's what I cover in my answer:Why ISO14001 can't deliver on Net ZeroWhy 80:20 thinking is required in both engagement and strategyThe power of backcastingBut why and to whom quick wins do matterHow to pursue both strategic and incremental change simultaneouslyIf you have a Q you want me to A, go to the Terra Infirma Contact Us page and send it through!And don't forget to share, like and subscribe - it all helps keep the show on the road! Hosted on Acast. See acast.com/privacy for more information.