How Do I Handle New Lead Magnets For My Existing Email Subscribers?

Today's question comes from Melody, who asks about email newsletters and lead magnets. Should she require her existing users to opt-in again to get new lead magnets? Melody’s site is http://melodywilding.com/. The tool I mention is LeadPages (http://askpat.com/leadpages). Also, find Josh Shipp here (http://joshshipp.com/). Do you have a question about email newsletters? Record it at http://www.askpat.com/.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.