How Do I Keep Former Backers Engaged and Get Them Back for My Next Launch [E.N. Ejob Mastermind Hotseat]

Zebra Comics publisher E.N. Ejob has one successful Kickstarter campaign under his belt, but has been nervous about launching another one. His challenge: How do you keep your past backers engaged and get them to come back for more and at the same time appeal to new readers when you launch again? Tyler and a mastermind roundtable of creators have advice for E.N. and share it in this mastermind style session.