How Do I Know When It’s Time to Quit a Business Idea

linktr.ee/FitfutureMDEpisode 229 — How Do I Know When It’s Time to Quit a Business Idea?How do you know when it’s time to quit a business idea?When the evidence keeps telling you the idea isn’t working—and you’ve run enough real tests to know the problem isn’t simply your execution.No sales doesn't automatically mean quit.A failed ad doesn't mean quit.Six bad months doesn't necessarily mean quit.But there’s also a point where saying “I just need to keep going” stops being persistence and starts becoming stubbornness.I've had to think about this with Ensorsale.At what point do I keep pushing?At what point do I change the product?And at what point do I admit:Maybe the market just doesn't want what I'm selling?Because successful entrepreneurs need persistence.But they also need the ability to recognize when the evidence says:Change direction.