How do I master show-don't-tell marketing?

Nick Grobe, Senior Motion Designer and Sidetrekked Producer, joins the conversation on this common piece of writing advice to explain how it can be applied to marketing as well. Capture your audience’s attention and convince them to tumble down the rabbit hole of your brand story with engaging video (3:45). Learn about the benefits of motion graphics (because you can’t exactly put a camera inside an engine) (9:45). Later on, Nick explains how those “cell-phone” social media videos that you can’t stop watching—think a hydraulic press squishing a candle and an influencer unboxing twelve different kinds of lip gloss—are actually examples of how high-quality videography and editing is the key to success (17:00). In Problem Solved, Nick and Emilee tell Shayne about a particularly rainy video shoot that led to some great brand storytelling. As always, our episode ends with Mics at the Bar.