How Do I Optimize My Podcast's Metadata?

Today's question comes from Ken, who wants to know how to optimize his podcast metadata. Ken’s podcast website is http://www.gregbennettsales.com/podcastm/. For keyword research, the Google Adwords Keyword Planning Tool may be useful (https://adwords.google.com/KeywordPlanner). Other keyword tools I recommend are LongTail Pro (http://askpat.com/longtailpro) and Market Samurai is another keyword tool (http://www.marketsamurai.com/). Do you have a question about podcasting? Record it at http://www.askpat.com/. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.