How Do I Position and Brand Myself in the Space That I'm In?

On today's AskPat 2.0 coaching call, I'm talking with Lela Burris from LelaBurris.com. She is a professional home organizer who until recently has been helping people out in their homes. Her blog has been getting quite a bit of traction and she's got some concerns about making the pivot from her IRL persona to the one on her blog. When she shifts to being all virtual, will everyone accept who she really is? Do these two different brands clash with one another? We chat about how she can make this work out just fine and identify next steps for growth. Whether she decides to pursue a course or something else, she's got her beta customers all lined up! Read the show notes here: http://smartpassiveincome.com/AP1142See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.