How Do I Serve Another Market in the Same Niche?

Today I'm coaching Shira Karpel, who has a business helping ABA therapists (Applied Behavior Analysis), specifically ABA therapists who help children. You can find her online at HowtoABA.com and The Behavior Resource. She's thinking of branching out to start a resource for parents of children with learning disabilities as well. How does her new direction fit into her current business? How can she serve both groups? If you want to be considered for a coaching session, apply via the form at AskPat.com. If you enjoyed today's episode and you love the format of this show, and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much! Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.