How do I succeed with print marketing?

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Art Director Chris Brown. The three of them discuss why print still connects with people (6:00), the difference between designing for print and digital (12:20), and how to pair print and digital marketing to create a powerful, cohesive message (20:12). In Problem Solved, they look at how variable data and imagery demonstrated the power of high-quality, personalized print for the meal delivery industry (28:04). Finally, in Mics at the Bar, they sample an Addington (34:20). Resources: https://www.nerdwallet.com/article/small-business/direct-mail-statistics https://sg360.com/study-highlights-direct-mails-ability-to-convert-abandoned-carts/ https://trekk.com/work/demonstrating-power-personalized-digital-print https://trekk.com/work/combining-digital-and-print-tactics-grow-revenue