How Do I Transition My Offline Business Online, Brand-Wise?

LeAnne Lagasse and her business partner founded ROI Talent Development, a successful business in Texas, and they want to take it online. But online, they recognize it's a lot harder to connect with a corporate brand, versus a human, individual personality, like Rick Mulready or Amy Porterfield. We discuss how to keep the brand we have but show up in a different way so we can attract more people. Take, for instance, how Smart Passive Income became synonymous with Pat Flynn. How do we make a seamless transition to serving customers online?If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.