How do influencers influence what we buy?

Black Friday is just days away, and we’re all being hit with sales and influencer recommendations - but new reports show a really interesting shift in how we shop.    The CPCC says nearly two-thirds of consumers don’t trust sale prices, yet 72% of us still make impulse buys and often regret them.    The ASA report shows 29% of people check influencer content weekly before buying, and younger shoppers are 40% more likely to buy something purely because an influencer recommended it.    Valerie's joined by Tara Moriarty from The Collective Agency - one of Ireland’s leading influencer agencies.