How do podcasters make money from their shows

Joe Rogan's $250 million Spotify deal and Smartless' $100 million Sirius XM contract aren't just industry anomalies - they're proof of podcasting's massive revenue potential. In fact, the podcasting industry is now a 7.2 billion dollar industry and counting. I know you can look at those numbers and think, “Yeah, but that’s only for the really big shows”. But the reality is, there’s money to be made as an independent creator with a small listenership. You’ve just got to be willing to put in the work and get creative. After producing hundreds of podcasts with independent creators, I've identified which approaches deliver results for shows of all sizes. In this episode, I break down what we’ve found to be the best ways to monetise your podcast. CHAPTER MARKERS00:00 Introduction: The Big Money in Podcasting00:31 Making Money Without Millions of Listeners01:54 Sponsorships: The Bread and Butter03:14 Memberships: Crowdsourcing Your Show04:10 Selling Your Knowledge and IP05:45 Live Experiences: Engaging Your Audience07:07 Products and Merchandising08:28 YouTube: Expanding Your Reach09:30 Podcast Networks: Joining Forces10:24 Affiliate Marketing: Easy Income11:17 Conclusion: Start Small, Think BigBAMBY MEDIA LINKS:Podcast Monetisation Mini-CourseYouTube ChannelGEAR WE USE HERE AT BAMBY MEDIA:Shure MV7+SE Dyncaster DCM8Elgato Wave Mic ProXLR CablesSony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box MinPre-Amp/Mixers we recommendFocusrite Clarett+Rode Streamer XRodecaster Pro IIRodecaster Pro Duo

What this episode covers

Joe Rogan's $250 million Spotify deal and Smartless' $100 million Sirius XM contract aren't just industry anomalies - they're proof of podcasting's massive revenue potential. In fact, the podcasting industry is now a 7.2 billion dollar industry and counting. I know you can look at those numbers and think, “Yeah, but that’s only for the really big shows”. But the reality is, there’s money to be made as an independent creator with a small listenership. You’ve just got to be willing to put in the work and get creative. After producing hundreds of podcasts with independent creators, I've identified which approaches deliver results for shows of all sizes. In this episode, I break down what we’ve found to be the best ways to monetise your podcast. CHAPTER MARKERS00:00 Introduction: The Big Money in Podcasting00:31 Making Money Without Millions of Listeners01:54 Sponsorships: The Bread and Butter03:14 Memberships: Crowdsourcing Your Show04:10 Selling Your Knowledge and IP05:45 Live Experiences: Engaging Your Audience07:07 Products and Merchandising08:28 YouTube: Expanding Your Reach09:30 Podcast Networks: Joining Forces10:24 Affiliate Marketing: Easy Income11:17 Conclusion: Start Small, Think BigBAMBY MEDIA LINKS:Podcast Monetisation Mini-CourseYouTube ChannelGEAR WE USE HERE AT BAMBY MEDIA:Shure MV7+SE Dyncaster DCM8Elgato Wave Mic ProXLR CablesSony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box MinPre-Amp/Mixers we recommendFocusrite Clarett+Rode Streamer XRodecaster Pro IIRodecaster Pro Duo

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This episode was published on June 6, 2025.

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