Welcome to the Bea Bold in Business podcast. My name is Samantha Hearn and I'm the host of this amazing channel. I wanted to bring you a place where you hear from myself and other amazing, inspirational business people on their journey to the success they've created. I wanted to bring you the offline journeys to the online successes that we see on social media.
I want to create a place where you hear the struggles people have been through, the challenges, the lessons they've learned, the mistakes they've made, so that you know that ordinary people can create extraordinary things every single day, and that it's totally possible for you to. The Bea Bold in Business podcast is a place where you are going to hear real, genuine, what's and all stories from some of the most exceptional people in business, and how they've succeeded anyway. If you are ready to show up in your business, if you are ready to be bold, if you are ready to learn from your mistakes, if you are ready to bounce back and become more resilient, this is a podcast for you. And me, Samantha Hearn, I cannot wait to welcome you, support you, empower and inspire you, and share with you the stories that sometimes don't get shared online, and give you this real refreshing approach on how building a business sometimes can be hard, sometimes involves failing, sometimes involves struggle, but you can still succeed anyway.
So welcome to the Bea Bold in Business podcast, and I cannot wait for you to take your invitation to be bold in your business too. How to attract dream clients into your business. Now, in this episode, this is about more than just attracting anyone into your business. This is about you recognising that you deserve to be working with dream clients too.
You deserve to work with people that are committed, that will do the work that will show up, respect you on your boundaries, and really understand what you can give, take action, be proactive. So I really want to dig deeper into what it means to attract your ideal clients. And also, how do you know who you want to work with? Because you need to have that level of exclusivity as well.
And for me, I want to talk about the type of winning that I am available to work with and the type of clients I'm not available to work with. I want to talk about how I got to those decisions. I want to talk about how that can work for you, how that can create impact in your business, and how you can make sure that what you're building is a business full of people that do align with you, not just with anyone that will say yes to working with you, and potentially how to look for red flags, because it's not just about them looking at red flags in potential coaches, it's also about you knowing the red flags for potential clients. So I'm sharing this because a lot of the time in your in the online space and you are spending time, you know, serving your clients, it's very easy to almost forget about yourself.
It's very easy to almost forget about your, you know, your level of happiness in this, you know, in this world. And it can be very easy to just focus on the client or focus on the financial goal or focus on selling out. But actually, the biggest focus needs to be on recognizing that these people, you will spend more time with these people than you will some of your loved ones and some of your friends. And you as the business owner, as a service provider, also need to feel fully supported and protected in the energy and the people you are working with, in how they view you in the service you are offering, whether that is web development, graphic design, coaching, and counseling, it's really important that you also have the acknowledgement for the work that you do.
So this episode is about recognizing what an ideal client is to you as well. And for you to empower yourself to say, these are some red flags of clients that I don't want to work with. I don't want to work with someone that has these red flags, like they would do with a potential coach. It's really important that you have that for yourself.
It's really important that you stand strong in understanding the business that you're building, the energy that you are spending exerting around others, the relationship that you're building, you know, that it really does matter. And I don't think it's talked about enough. I don't think it gets enough recognition for the work that you do in the online space. So let's start with how do you know who you want to work with?
Now, I always like to start with really it starts with you. OK, so a lot of this starts with you and who you are as a client and how you shall up. So a lot of this work and a lot of these reflections are actually going to be about you and who you are as a client and how you shall up. So when you think about the types of people you want to work with, well, what type of client are you?
You know, that really is important. Do you take action? Do you make decisions? Do you respect your coaches and the people that you work with?
Do you respect their boundaries? Do you want to their time? Are you understanding? Are you prepared?
Do you show up? How you as a client? Because this is where we need to start. How and who you spend your time with in your business is essential, because otherwise you can end up resenting your clients.
You can end up resenting the quality time that you give them. You can end up resenting the fact that they don't appreciate and acknowledge you. And this is a thing. You know, this is a thing.
When you are helping people change their lives and change their businesses, you do also want to be acknowledged for the work and the energy and the effort that you put in. So you don't want to be resenting your clients who just take take take. You know, they don't necessarily respect you, your knowledge. They just see this as transactional.
So that's really important to identify the relationship that you want to have with your clients, the relationship and the respect that you want to build with them, but also the types of clients that you want to be surrounded by. And this is where you can start initially to look at things like the red flags. So like I said, your potential clients will be looking at other coaches and looking for red flags. This is also about you being able to look for those red flags, you being able to think about what could be a red flag to you?
What could that be for you? And for me, these are some of the things I would really look for. So number one, a client that doesn't take action, that for me is a red flag, because if a client comes to me and thinks, I'm going to run their business for them, that's not what this is, I have my own business to run, I have my own life to live, my own health to manage, my relationships, my boundaries, you know, I have all of those things to manage. I can't run everyone else's businesses for them.
So a client that isn't going to take action or doesn't recognise the action and the work that they will need to put in and tries to displace that, tries to place blame on others, not take accountability, not take responsibility and not fully commit to understanding that this is about them. Very rare is actually about the coach or the mentor, it's about them. So a client that comes to me and maybe says, you know, I've worked with someone before and I didn't get results because the programme was rubbish or, you know, they weren't there for me enough or, you know, they wasn't enough modules, they wasn't enough training courses. That for me would be something I would want to dig a bit deeper into to find out how much work they did, how committed they were, what did they do, how resourceful were they?
Something else that's really important to me when I think about red flag is also a client that goes from place to place to place. So, you know, I don't want to become just another pawn on a chessboard for someone who is going to just see me as another sort of transaction. So, one thing about that is if someone comes to me and says, I've worked with this person, this person, this person, this person, this person, this person, this person, this person, this person, this person, this course, this course, this course, this course, you know, I would be asking myself, well, what made you continue to change who you were working with and how you were working with them? If it was down to, you know, needing different knowledge and different strategies or different energies, great.
But if it was more, they're just on this constant hunt for that secret message, that secret pill, you know, that magical toolkit, then that would also be something I would be wary of because that isn't how this works. So, that would be the other one. The third one is someone that is unwilling to also sit with themselves. I want to work with resilient women that have initiative and use their initiative.
So, if someone just wants to use my brain and just constantly say, well, what do I think? Well, what would you do? How would this work? I don't want to create codependent relationships with clients.
I don't want to create codependency. I want to create empowered relationships with clients. I want to create experiences with clients. I want my clients to be able to leave sessions independent, resilient, confident, and actually go off and continue to build their business for the long term.
I don't want someone that feels they can't make a decision without my permission in their business. You know, that isn't the type of client that is going to ultimately move their life forward in the best way possible. So, that's really important. They're only, they're just three examples.
But I would love for you to have that empowered energy for yourself to say, who is someone I want to work with? And who isn't someone I want to work with? And this is okay. This is your business.
This is your time, your energy, your effort, your relationships, your life. It's important that you're holding space for the right people that you can really co-create magic with. That's what this is about. This is about co-creating an experience of abundance together so that you both feel excited.
You both feel valued. You both feel like this is moving you forward. So, really stop and ask yourself, what would be your red flags when it comes to the types of clients that come to you? And you think, actually, I don't think they're ready.
I don't think they're ready. Another red flag would be a client that potentially wants to negotiate with me. Now, this is because I don't appreciate and value people's time and their relationship with investing. But I wouldn't necessarily be able to haggle with a bank about my mortgage.
And I want to be treated like a business, not an individual that someone can kind of see there's opportunities for change. Like, for example, if that's how we would start, that potential client might then not pay their invoice on time. They wouldn't necessarily see or treat my business as a business. They would treat me as a person and a personal brand.
And therefore, something that they could just pick up and drop. But actually, I do want to be seen as a business too. And I have to treat this like a business. And the only reason successful people are successful is because they do have boundaries and they honor them.
So I think that's really important to recognise where in conversations that you might be having with potential clients are you feeling like this isn't right? Are you feeling like this isn't going to move you forward or then forward in the right way? Is it not going to build the right relationship? Only then can you fully, confidently and excitedly, move forward with connecting with the right clients.
Only then. So for me, I want to work with clients that are action takers. I want to work with clients like me. I want to work with women who have ambition, who have the commitment and a tenacity to work through challenges, who have a mental resilience, who have a robustness and a respect for what business is really about, which is not quick wins.
I want to work with women who respect my boundaries and my life, like I would theirs, who treat me like an individual, but also honor my business for what it is and what it's become. I want to work with someone that would be like me as a client. I want to work with someone that has a solution-based thinking, really uses their innovation, comes to me with ideas, wants to be supported, is open and honest, is on it. You know, I want to work with someone that takes responsibility for their business and their success.
I want to work with a woman who is committed to what is possible. I want to work with a woman that will say, thank you. I want to work with a woman that wants to celebrate with me. I want to work with a woman that recognises the work that we do together and can co-create amazing, incredible things.
I want to work with women like that. When I can show up and feel excited by that energy, everything shifts. So I'm not looking to work with everyone. I'm not looking to sell out a program with anyone and anybody.
I'm not looking to just have conversations incessantly in the inbox and in the emails with people that are not going to or not willing or don't want to do the work. I don't want that. I want to be surrounded by women who are ready to move forwards. I also want to be surrounded by women who recognise money management, who recognise that it's about more than just one launch, who recognise that it's about this layering of wealth.
I really want to work with this type of woman. I really am. And I have been doing that for the last five years. But along the way, of course, there have been misalignment or clients that have changed direction or have come to me and wear a line to them and wear a line.
That's life. This is what happens. But what's really important is I have stayed true to myself. I will always go above and beyond to provide any kind of disability they need, but it's their job to utilise it.
I don't hand hold. I won't follow up with clients. I won't check in with them every two minutes. I'm not going to go and watch every single one of their stories and then comment on every single story.
I'm going to be there when they need me. When they come to me and ask questions, I'm there. Every single one of my clients, whether it's one to one or in my containers, whether it's the shift mastermind membership or the expansion mastermind, have ample opportunities to be supported. If my clients are ready to be supported, they will excel.
If I have clients that aren't or don't want to do the work, then that would work, would it? That's not going to move them or I or us forward. We're not going to co-create magic. So once you've done one of these things and you've looked at this for yourself and you've really thought about what this could be for you, then you can start to think about how you attract these people.
Where would these people be hanging out? Because it's where you would hang out? So understanding and identifying, well, what would that look like for me? How do I want to attract these women, these clients, these people, these businesses?
What language? What words do they use? What are they excited by? How can we connect with them?
And this is why it's not just about you need to send five emails and then three emails on this day. You need to do bi-weekly lives and you need to have a newsletter and blah, blah, blah. Every business will run differently. Okay?
And I do this with my clients day in day out. No two clients get the same information from me in the same way. And everyone's different. But for me, that's really important.
Obviously, as a qualified teacher, I differentiate from being able to teach student individually in a class of 32. So the same result, so the same exam, but for them to get the best result for them, it's an art form. And it's something I'm super proud of, you know, being able to spend a decade doing. But more than that, I do this in my coaching spaces.
I do this in my containers. I do this in the world I spend my time with clients with. So no two businesses are the same because no two people are the same. So you being able to attract a client will be different to someone else attracted the client.
So this podcast is not, do these five things and you'll sell out your programs now. What we need to do is work out the energy you want to bring, the type of client you want to work with, how many spaces you've got, the price point, what is it you are far, what the promise is, what the product is and your timeline and how do you want to launch and selling your business. So it's really important that we start to understand that attracting ideal clients is way more than a method, way more than a roadmap, way more than just a step by step tick box. It's about a synergy between who you are, who you want to work with and how that creates a co-creation of magic.
And I firmly believe that this is important for the long-term success of your business, because anyone, anyone can sell out a launch when you follow a simple step by step guide. But to sustain that, to consistently sell out, to consistently sign clients is a completely different ball game. So completely different ball game. And that's why energy alignment values, messaging, key language and marketing all play a key part.
So when you think about attracting your ideal clients, we need to go deeper. We really need to think about what that looks like for you. So, you know, for me, why does this matter? When you think about the longevity of your business and the people you are impacting, the ripple effect out in the world, you want to know.
And then this is so amazing. I had a client that finished with me in June and she dm'd me saying, I'm happy as I've ever been. My life is what used to be a dream and I've got you to thank for it. You know, like six months later, that is incredible.
I've helped someone change their life. That is the work I'm doing. I'm not just helping someone make money quickly. I'm helping people build lifelong change, abundance and success, lifelong wealth, happiness, fulfillment, joy, creation, expansion.
That matters to me. So that is only going to happen and come to fruition if I work with the right people. But one that too, and that we align with and make we have the same values. That's really, really important.
So start to ask yourself, when you think about your business, your containers, your marketing, your messaging, what you're focusing on. He's spending too long talking about how many calls there are or the title of the programme or how many extra modules they get. Or are you spending time truly digging into the type of people that you want to attract, the type of work that you really want to go deeper into? Where are you spending the majority of your time when it comes to attracting your ideal clients?
What does that look like for you? How can we really do the work to energetically connect to these people and ensure that you are doing way more than just the stereotypical five calls for five weeks or whatever it is? So really go deeper to the results and the promise that it creates and can create for someone when they show up in the right way. And how does your message really, really depict that?
How do you reinforce that with your potential clients? Because that's when you're going to be attracting the right people. That is when the people that you want to be working with are going to hear, hear themselves in that message, relate to themselves through your words and your language and your energy. They will see and self-identify with you because you're showing up in a way that serves them, connects with them, is about them.
And they want that too. They want that for their business as much as you want it for yours. So really thinking about this on a deeper level, I just hope this has given you some food for thought to recognise what can really go into you and your ideal clients, what can really go into the work that you do, the energy that you create, the people you spend time with, the people you spend time with. And what that looks like.
And if you are in a situation where you know that you are ready for this next level of expansion, you're ready for this next level of growth, I would really, really highly recommend that you reach out so you can speak about the expansion mastermind. There are two tiers to support you with where you are in your business right now and ensure that 2023 is exactly what you need and want it to be and more. And that your results and your goals are achieved, but in three core areas, the expansion mastermind focuses on allowing you to elevate and expand in three core areas, your profit, your sales and your cash flow, your marketing, your message, your language, your energy of your business, but also finally your success embodiment, who you are and how you are running your business and where that's going. And like I said, that's where you're at tier one or tier two.
So if you want to have information in the show notes, there is everything about the mastermind, what's involved in this 12-month journey together, is a hybrid of one-to-one, in-person, group coaching, it's just going to be the most incredibly enriching experience for you. I can talk about the results all day long because supporting my clients are getting results in something I've done consistently for the last five years, and you can see that on my social media. But if you want to go deeper than that, if you want to be in a space like no other, if you want to be in a mastermind that hasn't existed before, then really focus on you as a whole person, as well as your strategies, as well as your goals, as well as your money, as well as your results, but also as you use a success embodiment, your business as an energy and an entity. Really think about how you can create this bulletproof business, this business and this life that goes beyond just one result, it goes all about your life long success and abundance.
Then please reach out and we can discuss how you can become a masterminder and really join this expansion. And there are some amazing opportunities available. So if you go to that page, you'll see some opportunities, some bonuses and things that are available to you so that we can spend 20, 23 together and really just change the narrative for your business, change the narrative for you, change the narrative for success, change the narrative for what this all means. And that's what I really want to do.
I want this to be about expansion on a whole nother level, in a whole new way, in a whole new energy with people that are really, really ready to do this work. So I hope this is going to be some food for Thor. I can't wait to speak to you and to see your applications for this mastermind and for us to do this work together. So I'll see you very, very soon.