How do you build a single source of truth ... including SKAdNetwork?

Every marketer would love to have a single source of truth. With iOS 14, SKAdNetwork is yet another source of marketing data to add to the long list. In this episode of Growth Masterminds, we chat with Singular's director of product marketing Saadi Muslu, who shares what Singular is doing to integrate this new data source with all the others. One of the things Saadi mentions is the Mobile Attribution Privacy Group, a Slack group dedicated to plotting a privacy-safe path through all the new mobile attribution minefields. She also invites all listeners to join it. Here's the link: https://join.slack.com/t/mapworkinggroup/shared_invite/zt-9vlvhtzn-bqUVQ1zn3o1UorDNIodvZg