How Do You Build AI Content Workflows Your Team Will Actually Use?

Ep161 - Why do most AI tools inside a company get used once, then forgotten? Reagan Cotton, a coach at IMPACT, has an answer: map the process before you touch AI, feed it real examples of your brand's voice, and set hard limits on format before you ever hit publish. On this episode of Endless Customers, Bob Ruffolo talks with Reagan about exactly how he built an AI-powered tool for writing blog articles from scratch, then turned it into a simple website his non-technical teammates could run on their own. Key Topics 00:00 – What Made You Want to Build Your Own AI Content Tool? 03:05 – Why Do Most AI Tools Inside a Company Never Get Fully Used? 09:35 – How Do You Actually Map a Process Before Handing It to AI? 10:45 – What Happens When AI Gets the First Draft Wrong? 14:09 – Why Build a Front End Instead of Leaving It as a Skill? 21:56 – Is the SaaS Model Actually Breaking Down? 29:39 – What's Next: Advice for Getting Started Reagan Cotton is a coach at IMPACT with a background in marketing, media, and hands-on software building, which shapes his practical, test-and-fix approach to AI. Connect with Reagan on LinkedIn: [LINKEDIN URL NEEDED – not yet available; add before publishing] Episode Article: https://www.impactplus.com/endless-customers-podcast/ai-content-strategy-workflow Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.