How do you differentiate yourself and your company?

The people who participate in the "Cool Things Project" group coaching program had a discussion recently about standing out from the crowd. This is not as easy as it sounds. We all think the little things we do, such as good customer service, are the key. However, all your competitors are claiming goo service. Nobody tells a client they suck as customer service, and the client can find out they fail until after choosing them. Thus doing good work, having good relationships, etc... are not things that make you get noticed. Doing a good job is expected, it is not a unique selling position. This episode will challenge you to re-think what you do to stand out from your competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices