HOW DO YOU GET YOUR PRODUCTS IN FRONT OF JOURNALISTS?

My guest today, Nicola Snell, does just that, with her business Press Loft.Nicola’s ethos is to make PR simple and to help get her clients products in front of journalists. She shares with me, just how Press Loft works for businesses that are product based.Nicola Snell has cleverly combined the idea of product PR and businesses being reactive to journalists, by providing a huge range of images of products readily available for when those journalists need them which saves journalists time a lot of time.As I am always telling people, having an image library is important, and key to how Nicola’s business works. Companies need a variety of images of their product, in a range of styles; cut out shots on plain backgrounds, lifestyle, or in situ. The more variety, the more appeal for journalists looking for images to write about and use in articles.Once your images are on Press Loft, and they have been used for an article, don’t put your feet up, expecting sales to come to you. You need to talk about how your product has been featured, but importantly, it must be in a way that is legal. Nicola and I talk about the issues and murkiness around this area of copyright, presently in the UK.Press Loft has a 60-day trial, after which you can choose a package that suits your budget. If you are a product-based business or work with one, check out Press Loft – another tool to add to your PR kit helping to make you or your client more visible, or even hit the national level where they have not been before.PressLoft.comLinkedin/PressloftInstagram: @PressloftBlog: Pressloft.com