How Do You Invent A Need? One of LA's Most In-Demand Event Brands' Founder Secrets | EP 114 episode artwork

EPISODE · Jul 16, 2025 · 46 MIN

How Do You Invent A Need? One of LA's Most In-Demand Event Brands' Founder Secrets | EP 114

from The 1% Podcast with Vin and Shane · host Vin Infante

Joining us in today's episode is Celeste Durve, the Founder of Viper Experience. Driven by necessity after moving out at 18, how did this FOUNDER INVENT A NEED and become ONE OF LA'S MOST IN-DEMAND EVENT BRANDS?From low beginnings, Celeste shares her business's success from a scrappy startup to a rapidly expanding exclusive event industry powerhouse. Spotting a gap in the market, she founded Viper at 19, initially offering mobile hostessing services, which evolved into a full-fledged operation providing almost everything for high-profile events. Not wanting to pursue a college degree, rejecting corporate red tape, and losing a co-founder didn't stop her from succeeding in her venture. Her approach of "putting one foot in front of the other" shaped her leadership and the future of Viper Experience.CATCH CELESTE HERE:Instagram - https://www.instagram.com/celestedurveInstagram - https://www.instagram.com/viper.experienceLinkedIn - https://www.linkedin.com/in/celeste-durve-5935a723/Website - https://viperexperience.comSTAY CONNECTED:https://www.instagram.com/the1percent_podcast/ https://www.facebook.com/the1percentpodcast/http://tiktok.com/@the1percent_podcastPodcastLISTEN ON OTHER SITESSpotify: https://bit.ly/3HtT10CApple Podcast: https://bit.ly/3HtT10CTIMESCODES:00:00 Intro00:33 Meet the gues Celeste00:39 Celeste's Background Founder of Viper01:09 Viper Premium Event Staffing02:46 Creating Great Event Experiences04:03 Flipping Event Hospitality Ethos05:08 Relationship Building in Networking06:07 How Celeste Started Viper10:06 Role of Event Staffing vs Planning12:03 Networking for Business Growth13:45 Services Guest List to Bartending15:01 Entrepreneurial Mindset Necessity Driven17:28 Best Advice Regret is Mindless29:50 Scaling Challenges and Team Management33:17 Solving Business Problems Who Not What34:20 Celestes Future Vision37:29 Leadership Strategies Empowerment40:44 Handling High Stakes Events42:43 Celestes 1% Life Owning Time44:54 Advice for Entrepreneurs Build Your Reality45:12 Connecting with Celeste46:07 Outro

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How Do You Invent A Need? One of LA's Most In-Demand Event Brands' Founder Secrets | EP 114

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