How do you lead with value instead of pitching your service?

Chad Coe, Founder of Coe Financial Group and author of The Power of Peopleizing, explains how to win more sales by leading with genuine care instead of a pitch — using his 3% rule and a long-game follow-up system that reframes ghosting as testing. He shares why patience and faith separate the top 1–2% from everyone else. Learn more at coefinancial.com.