How Do You Make A Demure "It" Brand?

We’re not a little bit obsessed with Nécessaire, we’re big-BIG time obsessed with Nécessaire and its co-founder, Randi Christiansen! Bodycare, one of the more niche corners of the beauty industry, is beyond important to our wellbeing. After all, as Randi says, “skin doesn’t stop at the neck!” Plus, we’ve got a JVN Hair Update, a word to the wise for all of you extension girlies about the scalp damage you could be facing, and the 411 on heatless rollers! Randi Christiansen is the CEO and co-founder of Nécessaire. Prior to Nécessaire, she had a 15-year career at Estee Lauder Companies, where she helped build and scale brands across the portfolio including iconic places like La Mer, Estee Lauder, and ELC Ventures. She holds a MSC in Economics and Business Administration from Copenhagen Business School. Nécessaire is on Instagram @necessaire and online at necessaire.com. Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to JonathanVanNess.com for the transcript. Jonathan is on Instagram @JVN. Find books from Getting Curious and Pretty Curious guests at bookshop.org/shop/curiouswithjvn. Our senior producers are Chris McClure. Our editor & engineer is Nathanael McClure. Our theme music is also composed by Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall. Curious about bringing your brand to life on the show? Email [email protected]. Learn more about your ad choices. Visit podcastchoices.com/adchoices