How do you market a museum?

This week, Alex Pavljuk, Digital Content Strategist at the Montclair Art Museum (MAM), sits down once again with his colleague Melissa Casale, Digital Marketing Manager at MAM. Together, they explore what it takes to market a museum. From the philosophies behind social media and email campaigns to strategies for bringing visitors both to the museum for the first time and back again. It’s a candid, behind-the-scenes look at how digital storytelling helps keep a museum vibrant, visible, and connected to its community.Recorded on 08/26/2025