How do you preserve local culture when you have ambition to build a global empire?

from The Marketing Factor, by Cobble Hill · host Marketing Factor

Carrie Morey is the owner and founder of Callie's Charleston Biscuits and Callie's Hot Little Biscuit, a handmade biscuit company she started 19 years ago using her mother Callie's recipes. With a passion for Southern food and a desire to balance her career with raising her daughters, Carrie embarked on a journey to build a mail-order biscuit business at a time when online shopping was still in its infancy. In this episode of “The Marketing Factor”, Carrie gets real about keeping an authentic, local feel alive while dreaming big and going global. She spoke on the wild ride of growing her business authentically, from personally dropping off biscuits at local spots to figuring out how to scale up production and distribution without losing that special touch. Carrie's story is all about staying true to your roots while chasing those big dreams.