How do you promote a book about D3 basketball? The guest is Chicago sports talk host Danny Parkins

Episode 391 of Sports Media Podcast features Danny Parkins, the author of "Pipeline to the Pros: How D3, Small College Nobodies Rose to Rule the NBA" and the co-host of The Score 670 (Chicago) afternoon show with Matt Spiegel. In this podcast, we discuss the origin of the book (he co-wrote it with Ben Kaplan); the many former D3 players serving as head coach in the NBA including Tom Thibodeau and Frank Vogel; Jeff and Stan Van Gundy's amazing D3 roots; how to promote a book such as this; the future of local sports-talk radio in a city such as Chicago; competing against national sports radio shows; how Chicago is different from other passionate sports markets and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.