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How do you reinvigorate a 143-year-old brand? episode artwork

EPISODE · Aug 11, 2020 · 17 MIN

How do you reinvigorate a 143-year-old brand?

from the Intake · host The Association for Animal Welfare Advancement

Michigan Humane Society was founded in 1877 but 2020 brought an opportunity to reinvigorate the mission and service levels to a more human-centric approach to animal welfare. Not just focusing on the animals in the shelter but looking at the health and wellbeing of pets and their people throughout the community has been Michigan Humane's focus these past three years. Now they have a brand to match their work with and renewed energy. CEO Matt Pepper and Communications VP Tom Varitek tells us how they did it.

What this episode covers

Michigan Humane Society was founded in 1877 but 2020 brought an opportunity to reinvigorate the mission and service levels to a more human-centric approach to animal welfare. Not just focusing on the animals in the shelter but looking at the health and wellbeing of pets and their people throughout the community has been Michigan Humane's focus these past three years. Now they have a brand to match their work with and renewed energy. CEO Matt Pepper and Communications VP Tom Varitek tells us how they did it.

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How do you reinvigorate a 143-year-old brand?

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Frequently Asked Questions

How long is this episode of the Intake?

This episode is 17 minutes long.

When was this the Intake episode published?

This episode was published on August 11, 2020.

What is this episode about?

Michigan Humane Society was founded in 1877 but 2020 brought an opportunity to reinvigorate the mission and service levels to a more human-centric approach to animal welfare. Not just focusing on the animals in the shelter but looking at the health...

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