How Do You Sell an Experience? ft. a fmr Disney Marketing Exec (Christopher Connolly)

We couldn't talk about storytelling without talking to someone with over a decade of experience at THE storytelling company, The Walt Disney Company. Our guest this week is Christopher Connolly. An entertainment marketing guru, Mr. Connolly has extensive experience in leading marketing efforts - at Hasbro early on, and at Disney more recently. At Disney, he led multi-million dollar marketing campaigns for Disney Parks & Resorts. He was also the CMO/SVP of Consumer Marketing at Disney Consumer Products, leading the campaigns for Frozen, Cars, Mickey, Spiderman, and other Disney merchandise.