How Do You Stay Google Relevant In Retail? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Google has been doing an awful lot of updates on their websites and they are looking at whether you are relevant to what people are searching for, and if you're not, they're dropping off. So I would encourage you to look at your Google stats and if you don't know what that is, go into Google My Business and then you can have somebody help you with looking at your numbers. But Google has done a big job and there have been two big updates this year that have affected an awful lot of retailers and service providers like myself. So what may have worked a year or two ago is not going to work now. So somebody clicks to your site and they click right off. Google says, "Oh, this isn't enough information, I'm not going to show this again." So that happens more and more, or they go to somebody else's site and they spend some time. You're going to be on that second page or worse, you'd just be on the number five and nobody really goes below number five when it comes to Search. If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening. If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!