How do you stay true to your business core values while growing your customer base?

Is it possible to stay true to your vision while meeting your ever-changing customer demands? Lara Morgan, Founder of Pacific, Abbie Morris, Co-Founder & CEO of Compare Ethics, Eric Partaker, Co-founder of Chilango, James Davidson, Founder of Tails.com and Jas Bagniewski Founder of Eve Sleep, joined us for the second day of Elite Business on 12th March in the Commercial Growth panel, speaking about why it is important to listen to your customer and meeting their rising demands, while at the same time staying true to the core of your business without straying too far from your vision.