How do you stop getting complacent with your business + LIVE Q&A No.173

What are the best books to read to improve as a coachAs PT prices rise with with inflation and more services, and people continue to generally have less disposable income in the UK, do you think a PT will ever start to out price their main demographic (everyday people) in commercial facilities such as pure gym?What is one thing you under appreciate the most? For example I get annoyed getting stopped on the gym floor all the time when I'm going home but realistically it is a positive to be popular and people wanting to speak with meWhat's a gadget around the house that you wouldn't have thought to get but now you can't live without?do you have any concerns about how GLP-1 agonists might effect health, be misused, have negative effects etc in the future?Any holidays booked this year?Best CTAs for emails and socialsWhat processes do you have place to ensure your standards regarding your service delivery and business remains high as possible?I've had a few people mention ozempic and mounjaro injections. Apart from being used to treat type 2 diabetes, I feel I need to know a bit more about them. Side effects, risks etc as it is becoming a more apparent thing now.How do you get more views from non followers on InstagramHow to measure/ dictate how much time is spent ON the business VS in - for someone making 4-5k pcmDo you believe that it is worth having periods of life where you put more time into working than others? For example, when building a business, other parts of life might be sacrificed such as social life etc? Or do you believe that we should always strive for balance?how do you stand out in a sea of content that all looks the fckn sameWhen having as many gym floor clients as you want, what's a good amount of lead gen/conversations to keep doing per week to keep a steady flow of leads coming in?How do you stop getting complacent with your businessMain things we'll be going over at the next conference?What do you do when you know a client is not telling you the full truth about some of their eating habits. I feel like a conversation is needed but not sure how to approach it