How do you win business when you have NO competitive advantage?

Products and services today have much less differentiation or uniqueness in today’s hyper-competitive selling environment. Is your team having to sell product models and brands identical to your competitors? Maybe there are so many similarities your buyers see no differences? Especially enough of a difference to pay a higher price from you? Join me as I share an idea that can help you differentiate your offerings…even when you’re selling the identical items as your competition!