How Does a Small Craft Brand Break Out? SennzaFinne Shares Their BluePrint

In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative ways to make their mark. This week Eli checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and they also dove into the company’s recent experiments with ingredient recycling. From brewery collaborations to botanical seltzers, there is a lot happening over at SennzaFinne, and they get into a little bit of all things ‘bitter’ in this conversation. We Want to Hear from You! Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED. RELATED LINKS: Heaven 11 Blister Craft Collective Become a BLISTER+ Member SennzaFinne Recipes Gift Box BLISTER NEWSLETTER: Get It & Our Weekly Gear Giveaways TOPICS & TIMES: Tasting at Tales (5:14) Partnerships with Breweries (12:56) Distillation Collaboration with Old Log Cabin (23:28) Ready-To-Drink Options (30:11) Pop Up Bars (40:12) SennzaFinne’s Lineup (44:00) Last Leaf & Mezcal (47:09) SEE OUR OTHER PODCASTS: Blister Cinematic Bikes & Big Ideas GEAR:30 Blister Podcast Hosted on Acast. See acast.com/privacy for more information.