EPISODE · May 3, 2019 · 58 MIN
How does an Active Wear Brand Become an Activist Icon?
from Influencers
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what's the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
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How does an Active Wear Brand Become an Activist Icon?
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