How does an emerging brand break into a new market?

How does an emerging brand break into a new market? This week’s episode of the Restaurant Business podcast A Deeper Dive features Otto Othman, the cofounder of Pincho, who discusses a wide range of topics. Pincho is based in Miami and specializes in two things: kebabs, or pinchos, and burgers. The company received an investment from the Salt Lake City-based private-equity group Savory Fund. Savory has injected some operations expertise, not to mention investment, into the fast-casual brand, and we talk about a lot of that. Some of that expertise came in play when the chain opened restaurants in Houston recently. We chat extensively about all that the company did to expand in the city and what kind of technology it used. We also talk about the chain's recent kitchen upgrades and how that cut the company’s service times in half. It’s a fascinating conversation on A Deeper Dive, so please check it out.