How does Craftsmanship Apply to Customer Service?

On this episode of The Family Business Voice, Mark Wagner talks to Ramia about how family businesses can use customer service to compete with retail giants. Mark Wagner, 6th generation family business member, joined Wagner Quality Shoes right after graduating from college because he knew his satisfaction depended on it. Wagner Quality Shoes relies on its strength, superlative customer service, to maintain its market share despite the digital retail revolution. Customers come to Wagner Quality Shoes because they want the specialised service that only Wagner can offer.