How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth. The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age. Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠https://bit.ly/IMgetstarted⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠Apply here Show Notes: (01:52) - Brandon's career path (03:50) - Experience takeaways (06:43) - Social evolution (10:57) - Offline to in-store (15:47) - Key marketing indicators (19:25) - Smaller-scale businesses (24:35) - Identifying audiences (27:47) - Hiring social leads (30:32) - Attention garnered by culture (32:35) - Measuring impact (38:07) - Merging of media Check out these other amazing episodes: Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) ⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠ ⁠Insider View of VidCon w/ Colin Hickey⁠ ⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠ ⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠ ⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠ ⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠ ⁠The Art of Social Media Creativity w/ Jon Youshaei⁠ ⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠ ⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠ ⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠ ⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠ ⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)