How Does Fashion Really Work? Inside Design, Trends & AI with Ola (Reserved) (ep.249)

What does it really take to design fashion for millions of people? In this episode, Woj sits down with Ola (Aleksandra Klekot), a lead women’s shoe designer at LPP (Poland), to explore the reality behind the fashion industry, the creative process, and how trends are shaped. Ola shares her journey from fashion school to becoming responsible for a major part of Reserved’s shoe collections, offering a rare behind-the-scenes look at how fashion is actually created. We dive into: how fashion trends are identified and adapted for real consumers the balance between creativity, data, and intuition why fashion is cyclical, but never the same how AI is transforming the design process the evolving mindset of consumers towards quality and conscious buying We also explore Poland’s growing presence in global fashion, cultural differences between markets, and what it takes to succeed in a highly competitive industry. Ola shares practical advice for aspiring designers, highlighting the importance of education, competitions, and networking in building a career in fashion. This conversation is not just about clothes, it’s about creativity, business, identity, and the future of design. All the love, all the power, all of the time! If you'd like to support the podcast, follow this link: https://linktr.ee/w.salski To follow Ola's journey on Instagram: @aleksandra_klekot Social Media Links: Instagram: https://www.instagram.com/unusual.stories\_podcast/ YouTube:https://youtube.com/@w.salskicreativeworks?si=vduv475byjqWChqV Spotify:https://open.spotify.com/show/2bcP2r30SdpUuUCU6Jmnk9?si=5d2a4438ae524b0a Primal.net: @wspodcast