How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview episode artwork

EPISODE · Jan 10, 2025 · 33 MIN

How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview

from The Near Memo · host Greg Sterling, Mike Blumenthal & David Mihm

Send us Fan MailEver wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 00:15 Introduction to Brad Wetherall and His Journey02:53 Transitioning from Google to Bitwise Consulting05:34 Understanding Google Business Profile Support Structure08:03d Support Strategies and User Journeys11:08 The Evolution of Support Systems at Google13:36 Challenges in Support: Suspensions and Verifications16:45 The Algorithm Behind Suspensions and Reviews19:29 Trust and Reporting Mechanisms in Google Business Profile22:23 Review Fraud: Detection and Challenges25:01 The Balance Between Fraud Detection and User Experience27:46 Video Verification and Its Implications30:41 Final Thoughts on Reviews and Trust ScoresEp 189Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

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Send us Fan Mail Ever wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more. 00:15 Introduction to Brad Wetherall and His Journey 02:53 Transitioning from Google to Bitwise Consulting 05:34 Understanding Google Business Profile Support Structure 08:03d Support Strategies and User Journeys 11:08 The Evolution of Support Systems at Google 13:36 Challen...

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How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview

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