How Does Podcasting (RSS) Work?

Web media comes in many formats, blogs, audio, video and a thousand variations and permutations in between. Here's five elements that define podcasting as a unique content delivery method: * Podcasting is episodic. So a video may be a stand alone or you may do a series, but a podcast is usually defined as a series with regular releases. * Listeners can subscribe to podcasts. New content is delivered to subscribed listeners as soon as it is published. Podcasting can help take the pain away from promotion. * New listeners can easily access your back catalogue. If you've been podcasting for a long time then you can choose to keep previous episodes in your RSS file allowing new listeners to engage with more of your content. * Podcasting downloads have great statistics. It doesn't matter where your podcast goes, it's all shared from the same source. So no matter what, we can tell exactly how many downloads and we will have some valuable data about who is listening. * Podcasting is flexible. You can podcast audio or video, it's up to you. Whatever format you want to produce, podcasting provides a pipeline connecting your ouptut directly to your audience. Podcasting is a fantastic delivery method for your media that allows your audience to subscribe and listen to (or watch) your content as fast as you can produce it.