How does reward-based crowdfunding work and who should try it? By Stefanie Yu.

Stefanie R. Yu, Partnerships, Strategic Lead at IndiegoGo talks about reward-based crowdfunding and what kind of startup should try to pursue it. We talked about the major steps founders should take while preparing for it and the major mistakes founders make while raising money through this source. Links mentioned in the episode:  The very successful campaign that raised 17M I mentioned, they did extremely well in storytelling and social media community building: https://www.indiegogo.com/projects/mate-x-the-coolest-foldable-ebike-ever#/ If founders/creators are not sure about what agencies/services they should go after, we have an expert directory for reference: https://entrepreneur.indiegogo.com/directory/ "Start your campaign" link: https://www.indiegogo.com/start-a-campaign#/ and a downloadable field guide: https://entrepreneur.indiegogo.com/how-it-works/campaign/